Sports betting and sports bookmakers. Learn how to bet and place bets with leading online bookmakers.  Online sports betting guide.

Online sports betting is great fun and if you are good at it, you can make money predicting outcomes.

For newcomers to online sports betting we have created our “how to bet on sports” guide to help get you off to a flying start.

Learning how to read the prices / odds

Sports bookmakers price their odds on the probability of a player, horse or team winning. Generally, the shortest odds represent the highest probability of winning. Learning how to read the odds is key to becoming successful at sports betting. To become good at it, you will have to get into the mindset of the sports bookmaker, studying form (how well a player, team, or horse has performed previously), whilst comparing how bookmakers are pricing their odds. You will reach a happy medium this way, greatly increasing your chances of winning.

Choosing a sports bookmaker to place bets with

Online sports bookmakers tend to price more competitively than traditional high street bookmakers and therefore you can find better prices / odds online.

Here at First for News, we only have world leading bookmakers advertising on our site. Our chosen sports bookmakers are renowned for fast payouts, excellent customer service and the most competitive odds available, covering a huge range of major worldwide sporting events. We suggest having accounts with 3 or so bookmakers to ensure everything you want to bet on is covered.


Founded in 1967 by Peter and Fred Done, Betfred is long associated with sports betting, with over 1,600 betting shops in the UK & Ireland and online since 2004.

With a sports betting and gaming license in the UK and Gibraltar, BetFred sponsors the British Masters, Scottish Cup and the World Snooker Championship.

Covering over 200 horse races daily, a BetFred account is a must have for horse racing enthusiasts.

Bet £10 and get £30 in free bets – Available only to customers in England, Scotland, Northern Ireland and Gibraltar.

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